Gurgaon  is the acronym for New Okhla Industrial Development Area that is under the management of New Okhla Industrial Development Authority (also NOIDA). Noida came into existence on 17 April 1976 and celebrates 17 April as "Noida Day". Sanjay Gandhi set it up as part of an urbanisation thrust during the controversial Emergency period (1975-1977). The city located in Gautam Buddha Nagar district of Uttar Pradesh state and was created under the UP Industrial Area Development Act. It has first-class amenities and is considered to be one of the more modern suburbs of Delhi in the National Capital Region. It is also home to the Noida Film City.

Lately NOIDA has become a hub for multinational firms outsourcing IT services. Many large Software and BPO companies have their offices in the city.

Many other companies have their Indian branch offices in Noida, because of the Special Economic Zone, the suburban atmosphere in NOIDA and its proximity to Delhi. NOIDA also has the head office of the Software Technologies Park, in Ganga Shopping Complex, Sector 29. In industries, the music company T-Series is based in NOIDA. NOIDA is fast emerging as a hub for automobile ancillary units, with companies like Daewoo, Escorts, Honda-SIEL and New Holland Tractors (JV of FIAT with Ford), opening up shop in the city. Of these Daewoo is currently closed. Major manufacturing and other companies like ISGEC, LG, Samsung also have their corporates in the city.

There is more to NOIDA than just industries. Film city, situated in Sector 16A is the hub of all the major news channels and famous studios. News channels such as Zee News, NDTV, TV Today group, IBN, CNBC and many more are situated here. NOIDA`s proximity to Delhi, which is the political hub of the country, makes it an attractive destination for news channels. Commercial activities have also risen in the past couple of years due to a sudden spurt in malls and multiplexes.

Noida also has a number of prominent shopping malls such as the Great India Place - Sector 38 (opp. Sector-18), the Centre Stage Mall (Sector 18), the Sabb Mall (Sector 27), the Spice World Mall (Sector 25) that have become visitor attractions.

All the development in the areas of Industry, Commerce and Trade have led NOIDA to be a model city in UP. It is a major revenue earner for the government through taxes. The NOIDA model is now being replicated across various cities in UP, with a proactive development agency working to achieve high growth rates for business, industry and commercial ventures.

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